Promotion of farms is closely linked to the situation of the territory. The most susceptible areas are multi-sector areas. Organic olive oil production in Italy has always represented a vital area with great historical and agricultural value. Organic olive farms are currently opening towards an eco-sustainable and multi-sector approach. Sustainability in olive tree cropping involves the adoption of integrated and organic farming strategies according to the farmers’ background and territory.
The organic olive oil gains added value from additional certifications (DOP, IGP) as well as from the choice of new promotional and marketing strategies.