Recently, an entirely new mass market has opened up in mobile handsets, due to the availability of video cameras, processors, GPS data, compasses, and accelerometers on handset platforms. Augmented Reality (AR) is a leading indicator of the next generation of location-basedservices (LBS). The augmented reality market will witness an immense growth in the products and applications.this market is segmented on the basis of technology, products, and applications.
The market on the basis of products is segmented into five different types of products that use augmented reality in them.
– eye wear
– head mounted displays
– head up displays
The application market is further segmented into industrial applications and commercial applications. The industrial applications cover defense, medical, and manufacturing and repair. The consumer applications cover the gaming market, e-learning, GPS, and online advertisement.
Mobile Augmented Reality (MAR) will expand exponentially in the five year forecast period (2011-2016) following the widespread popularity of one or a handful of killer MAR applications, expected in late 2012 or early 2013. By the end of the forecast period MAR will still be in a growth phase, with a market worth valued in the billions and occupying a 25% share of all application downloads.The MAR market promises to grow at a precipitous rate over the forecast period and the experts illustrates this evolution in a way that is clear, justifiable, and comprehensive. More importantly, the advent of MAR will have a profound and lasting impact on the way that people use their mobile devices. It will push the telecoms industry towards ubiquitous computing and a technologically converged paradigm.
Posted by Antonio Bitetto