Look at some field of application:
The brand can communicate with customers in a whole new way that makes all your above-the-line ad creative (print, outdoor, in-store or on-packet) come alive. The customers can experience the product or service in a fun and innovative way via their smartphone screen- and crucially, they actively request and ‘pull’ that content as opposed to it being pushed to wash over them.
Protests and Social Change
The Occupy Wall Street group in New York took this idea one step further, using AR apps to superimpose signs, placards, and related imagery over areas from which they were restricted from physically protesting. A related site called “AR Occupy Wall Street” styles itself as a “call to all AR activists,” and collects a series of protest-themed images from various AR designers.
Art had its turn with augmented reality experimentation recently at the Site Gallery in the UK. A commission project called XYZ developed by Sarah Staton and Chris Hodson used markers placed inside and outside the gallery, as well as throughout the surrounding city, to trigger virtual renders on smartphone screens.
The role of augmented reality in real estate can vary depending on available technology and the creativity of designers. Using augmented reality in real estate is one way in which realtors hope to help potential buyers identify new homes. Beyond finding houses,augmented reality can also be used to help potential buyers see their own lives in homes decorated by another person. With new advances in this technology, it may be possible to use augmented reality in other ways in the future.
Although this is still a new space with a lot of development and experimentation taking place, it’s easy to imagine the possibilities for augmented reality in the future.
Posted by Antonio Bitetto